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New Media Old Rules How one quick quip can destroy your reputation

New Media – Old Rules How one quick quip can destroy your reputation

New Media – Old Rules. How one quick quip can destroy your reputation

Published: 10 November 2010
Publication: ArticlesBase
Author: Doug Weller
Words: 473
Image of article: Shown below
See it online at: http://www.articlesbase.com/journalism-articles/new-media-old-rules-how-one-quick-quip-can-destroy-your-reputation-3639396.html

More than 30 years ago when I began my journalism career, we didn’t have Facebook, MySpace, Twitter, LinkedIn or any of the other new communication tools that we have today.

But we did have senior editors who gave good advice. Some of that advice has lasted a lifetime for me. It should be taken on board by those using new media and social media today.

I can remember on my second day as a “cub reporter”, an editor said (or screamed), “If in doubt, leave out”.

Throughout the years, I have passed those words on to younger journalists and I now find myself giving the same advice to clients who need to deal with media situations.

That advice is even more relevant now as we all try to grapple with and use social media and social networking.

We began talking about social media and social networking in our media training courses when it became clear that clients could use these tools to extend their media reach, but more importantly, when it was clear the damage that could be caused when not controlled.

Every day, the list of those being hammered by the misuse of new media grows:

•A Professor from the University in Pennsylvania sacked after making “light-hearted” comments about looking for a hit man after a bad day in the classroom.
•Two employees at Domino’s Pizza sacked after doing “vile things” to food and posting it on You Tube.
•An Age newspaper journalist sacked for sending out “offensive comments” on Twitter during the Logies.
•Recently, Australian swimmer Stephanie Rice was reduced to tears during her apology for a quick “tweet”.
While new and social media expands our ability to reach new and larger audiences, it needs to be treated with extreme caution. The absence of journalists or interviewers can lead people to relax to the point where little thought is put into what is being posted or broadcast.

The problem is compounded by the ability of these networks to go “viral” and send the information rapidly to hundreds, if not millions, of people. Journalists are also using sites like Facebook for research as hot issues arise.

While on Facebook, don’t think that limiting the number of people who can access your Facebook site is a safeguard – it’s NOT. Text and pictures can be copied in a moment and spread far-and-wide and you have no control over this.

There is one simple test for new and social media postings for you and your team.

Would you be happy to see your new and social media offerings on the front page of the newspaper or on the TV news?

If so, go ahead and hit “send”.

If not, think about it.

As my crabby old editor said more than 30 years ago – “If in doubt, leave out”.

New Media Old Rules How one quick quip can destroy your reputation

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Corporate Media Services Finding the right voice

Finding the Right Voice

Finding the Right Voice

Published: 23 January 2008

Publication: Herald Sun

Author: Paula Beauchamp

Words: 148

Image of article: Shown below

**START TRANSCRIPT**

Finding the right voice

More and more organisations are looking to engage with the media and seek out media training to improve the outcome, experts say. Media trainer Doug Weller says much of the focus today is on crisis media management.

“I think organisations realised, more and more after 9/11, that any organisation can be hit with a crisis, that it can happen in a moment”, said Mr Weller, who runs Corporate Media Services.

Organisations want to know what they need to do to communicate quickly and effectively. Most crisis media training courses explain the pressures journalists work under and the steps organisations must take to effectively deliver their message.

If a crisis hits, Weller recommends speaking to the media as soon as possible, even if you don’t yet have all the information at hand. Organisations that seek out media training typically range from medium-sized to very large corporate or government entities.

**END TRANSCRIPT**

Corporate Media Services Finding the right voice

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Busting the Media Myths 1

Busting the Media Myths

Busting the Media Myths

Published: November/December 2007

Publication: AAA

Author: Doug Weller

Pages: 66-67

Words: 989

Image of article: Shown below

**START TRANSCRIPT**

Busting the media myths

The media can often seem rude, pushy and difficult to understand. Doug Weller give’s a journalist’s point of view and explains why it’s crucial to cooperate with them.

According to some people, journalists are ‘thugs’, ‘parasites’ and ‘scum’. These are just some of the responses we have received when we ask participants what they think of the media at the start of our media training programs. In fact, some responses are even more colourful than this – so much so that they could not be printed here.

I have been a journalist for more than 30 years and even though there are some in the media industry who are not my bosom buddies, I would never describe them using the words listed above. In fact most of the journalists I know are great people – dare I say, some of my best friends are journalists!

So why do some people, particularly those involved in the aged care industry, have such a negative view of journalists and the media?

In a nutshell, it is a clash of cultures and a lack of understanding. In the general community, there is a lack of understanding of how journalists operate, a lack of understanding of what journalists require – especially in crisis – and a lack of confidence to deliver what the journalist wants and needs.

THE OTHER POINT OF VIEW

Journalists work in a pressure cooker. They face deadlines like few other professionals; ‘same-day-stories’ will be done no matter what! If the evening news on the TV is scheduled to go to air at 6pm, it will go to air at 6pm. Not at 6.05pm. Not at 6.01pm.

66 | NOVEMBER – DECEMBER 2007 | AAA

All mediums face deadlines and they are sacrosanct. This means, as journalists get closer to those deadlines the pressure increases. And if you refuse to comment on a story, especially in a crisis, journalists will become hostile. They will gather what they require – comments, vision, photos – any way they can. By frustrating journalists who are under pressure to produce a story, you simply ensure the journalist is upset and angry with you when writing that story. That’s not a good move.

Journalists will always meet their deadline! There is no other option. If a journalist, cameraperson or photographer tells an editor they are unable to get what was required to meet the deadline, it is a career destroying move.

THE WRONG RESPONSE

After many years of training people how to deal with the media I believe that most people actually want to comment to the media in a crisis, yet instead, as the pressure increases it all becomes too hard and they say “lock the gates”.

Locking the gates, locking the doors, calling security or the police to keep the media away when you are dealing with a crisis, is an understandable and very normal human reaction. But it causes problems.

If the media is interested in a story relating to your aged care facility it will probably be because you are facing a very difficult situation. It could even involve the death of a resident. The bigger the issue, the bigger the story for the media and the less you may want to talk. However, it should be the other way around. The bigger the issue, the bigger the story, the more interested you should be in speaking to the media.

GIVING THE MESSAGE

You see, it’s not the media on which you need to focus, it is the audience. The media is simply the vehicle by which the message is delivered to that audience. By shutting out the media, you shut out the audience, often when you need to reassure that audience. “No comment” is not a good look, especially in a crisis.

What did you think of the company that last delivered via the media, a curt message of “no comment”? There is always something an aged care facility spokesperson can say. What you need is a formula: a set of words – a process if you like – that will allow them to communicate their message, even when they know very little about a crisis, or can only give very limited comment.

They need to respond quickly. They need to look in control, and appear neat, tidy and confident. They need to deliver a set of words which express concern and action being taken. It doesn’t have to be very long. It just needs to be delivered.

A TELLING EXAMPLE

Some years ago I was covering the story of a death in a residential facility. When I rang the complex the woman on the switch was obviously under pressure and she insulted me, hanging up in my ear. When I arrived with my TV crew we were insulted again and had the gates locked on us. The more the other journalists and I attempted to gain a comment, the more the aged care facility management resisted.

In the end we had TV news helicopters flying above the facility to gather vision. For verbal comment we interviewed family members of those inside the facility. Their comments about the facility were not complimentary.

Without much effort the facility management could have easily handled the situation in a way, which made them look professional, caring and pro-active. The opposite was the case. By the way, on that day we all met our deadline.

For more information contact Doug Weller at djweller@bigpond.net.au or visit his website: www.corporatemediaservices.com.au – see also Gerard Mansour’s state view on dealing with the media on page 25.

DOUG WELLER will be speaking at the Retirement Village Association’s (RVA) National Conference on how to work with the media. The AdvantAGE 07 Conference will be held in Melbourne from 13-15 November at the Grand Hyatt Melbourne, Victoria. For more information, visit www.rvadvantage.com.au

‘The bigger the issue, the bigger the story, the more interested you should be in speaking to the media.’

‘Doug Weller’

‘By the way, on that day we all met our deadline.’

AAA | NOVEMBER – DECEMBER 2007 | 67

**END TRANSCRIPT**

Busting the Media Myths 1

Busting the Media Myths 2

Make an enquiry now or call us on 1300 737 913 or +61 412 298 905

Here is the news

Here is the News

Here is the News

Published: February 1993

Publication: Herald Sun

Author: Editor

Words: 66

Image of article: Shown below

**START TRANSCRIPT**

Here is the news

If the bubble and squeak of Today and The Big Breakfast isn’t your style, you can wake up to hard news with the ABC’s new morning show, First Edition, which premieres next Monday at 6.30am hosted by Doug Weller and Kate Dunstan.

“This won’t be the traditional morning program, we want to concentrate on news and current affairs without the chit-chat in between,” Weller told Spotlight.

**END TRANSCRIPT**

Here is the news

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ABC Makes a New Start

ABC Makes a New Start

ABC Makes a New Start

Published: 15 February 1993

Publication: Herald Sun

Author: Editor

Words: 173

Image of article: Shown below

**START TRANSCRIPT**

ABC makes a new start

The ABC’s first ‘serious’ morning news and current affairs program, 1st Edition finally went to air today.

Technical problems delayed the show’s debut by a week, but presenters Doug Weller and Kate Dunstan were excited that today’s show went without a hitch.

1st Edition which covered 52 items including the latest national and international news, a live interview cross to Canberra, checks on what newspapers said, and business and law reports, was difficult to produce.

**END TRANSCRIPT**

ABC Makes a New Start

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ABC Close to 24 Hour News Plan

ABC Close to 24-Hour News Plan

ABC Close to 24-Hour News Plan

Published: 7 February 1993

Publication: Herald Sun TV Extra

Author: Editor

Words: 234

Image of article: Shown below

**START TRANSCRIPT**

ABC Close to 24-Hour News Plan

The ABC will next week strengthen its bid for a 24-hour news service with Kate Dunstan and Doug Weller at the forefront.

Dunstan and Weller will co-host First Edition (premiering tomorrow week and running weekdays at 6.30am) and take the network a step closer to covering national and international news around the clock in a timeslot traditionally dominated by magazine-type shows.

“It will focus mainly on politics and business, and aim to break news,” Dunstan said. The show will also help set up the main news for the day to be built on.”

While the mother-of-two hopes First Edition will appeal to all viewers, she said it would be aimed at people “including politicians and businessmen who lead busy lives”.

“The program should prove popular with those who work early in the morning, and don’t want to spend their evening assessing what has happened throughout the day,” she said.

Dunstan said Australia would not be the only continent to benefit from the show. But she said the ABC was still to negotiate a telecast into Asia.

Dunstan has vast experience in the news-gathering arena, having started with The Age and later moving on to Channels Nine and Seven.

Her First Edition co-host Weller also had penty of experience in the media. His last post was as a political reporter for ABC Radio in Canberra, reporting from Parliament House for the AM and PM programs.

**END TRANSCRIPT**

ABC Close to 24 Hour News Plan

Make an enquiry now or call us on 1300 737 913 or +61 412 298 905

Saddam on toast

Saddam on Toast

Saddam on Toast

Published: 6 February 1993

Publication: TV Week

Author: Editor

Words: 441

Image of article: Shown below

**START TRANSCRIPT**

Saddam on Toast

There is good news for viewers wanting to wake up to something serious on television.

First Edition starting on February 8, is the ABC’s early morning offering for 1993.

Don’t expect cute-puppy stories or beaming presenters – this is one hour of hard news.

The program will screen on weekdays at 6.30, meaning a 3.30 start for presenters Doug Weller and Kate Dunstan, who say the only bonus is not having to be merry in the morning.

“It is going to be a much more serious program than morning television has been to date.” Dunstan says. “It will be hard news, a lot of international news and a lot of politics. It will be a really serious program.”

There are those who may argue few people will want to fall out of bed to watch the woes of the world on television. But Weller has a different view and points to the success of ABC Radio’s morning news programs, which have a large and faithful audience.

“I don’t think what we are doing is really brave,” he says.

“There are a lot of serious-minded people who watch television at that time of day.”

“The audience we are after will be up at 6.30am and out the door by 7.30am. It’s going to be perfect for them.”

Executive producer Jill Singer, formerly with The 7.30 Report, hand picked the team, which includes reporters Kevin McQuillan and Lisa Backhouse with ABC Radio’s Pru Goward as a commentator.

Dunstan is a familiar face in the ABC TV’s newsroom, reading weekend bulletins and, in summer, the nightly seven o’clock news.

Earlier she was one of the original producers of the Seven Network’s Tonight Live news.

Jill Singer says First Edition will combine headline news with interviews and background stories.

She wants the program to set new ground rules for Australian morning television, which in the past has aimed mainly to entertain.

So what sort of news do you find at 3.30am?

The timeslot gives the first bite at international news and events developing in Canberra.

Singer also points to the way ABC radio news in the morning tends to set the agenda for the day’s news.

“If you listen to radio in the morning, a lot of it creates the news of the day,” she says.

“That’s what we want to do – it’s just that we’re on television.”

By the time First Edition goes to air the team will have had three weeks to make a series of pilots and organise their schedule.

Singer, Dunstan and Weller remain undaunted by their starting time.

Perhaps their zeal has something to do with the origins of First Edition?

**END TRANSCRIPT**

Saddam on toast

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Is Washington ready for Doug?

Is Washington ready for Doug?

Is Washington ready for Doug?

Published: December 1989

Publication: Queensland Wireless News

Author: Unknown

Pages: Unknown

Words: 122

Image of article: Shown below

**START TRANSCRIPT**

Is Washington Ready for Doug?

Sheer hard work and professionalism does pay on ABC Radio!

Brisbane staff, and no doubt many interstate, were thrilled last week to learn that Doug had been promoted to correspondent, Washington.

Doug is likely to take up his appointment in the early new year after seeing out the Queensland election campaign.

It’s a three year appointment and he will join another former Brisbane journo, John Cameron, in the US capital.

State rep Andrew Buchanan had this to say: “This is a great credit to Doug. We also see it as flattering to the Branch. Everyone appreciates the tremendous work Doug has performed for ABC Radio in his current affairs position, particularly over the last 12 months.” #

**END TRANSCRIPT**

Is Washington ready for Doug?

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Weller's away to Washington

Weller’s away to Washington

Weller’s away to Washington

Published: 16 December 1989

Publication: Gold Coast Bulletin

Author: Editor

Words: 84

Image of article: Shown below

**START TRANSCRIPT**

Weller’s away to Washington

ABC Radio’s Queensland chief Doug Weller will take up a senior position as Washington foreign correspondent early in the new year.

The three-year posting is considered the pinnacle of any ABC reporting career.

Weller is a Queensland political reporter with ABC’s AM, The World Today and PM.

In five years of current affairs experience at the ABC, Weller has worked closely with the Joh for PM campaign through to Sir Joh Bjelke-Petersen’s demise, the Fitzgerald Report and the rise and fall of Mike Ahern.

**END TRANSCRIPT**

Weller's away to Washington

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Overseas Posting

Overseas Posting

Overseas Posting

Published: December 1989

Publication: Unknown

Author: Unknown

Pages: Unknown

Words: 236

Image of article: Shown below

**START TRANSCRIPT**

ABC RADIO, known for its excellent coverage of overseas events, is currently shuffling its correspondents around the bureaux.

The Washington job, vacated by Warwick Beutler, is to be filled by Doug Weller, who has been prominent in the coverage of politics in Queensland.

Agnes Warren will become the first ever woman ABC correspondent in London when she takes over from John Highfield. Warren joins the other two London correspondents, Peter Cave and Michael Dodd. Highfield is coming back to Australia to be Radio’s foreign editor.

And what about Warwick Beutler? Well, the Canberra current affairs job still has not been decided yet. However, I have it on good authority that Beutler is a strong contender for the position.

Also up for grabs later in the year are the Asian postings. In the near future there will be changes in Bangkok, Beijing, New Delhi, and Tokyo.

According to Ian Wolfe, controller of information programs (radio), ABC policy is to turn over the overseas offices much more than before.

“In the past, people frequently went to overseas posts and stayed a long time,” he said. “Now we try to share them around as much as possible and keep people on the move.

“One of the big things we offer at the ABC is the opportunity of an overseas posting. We have so many good reporters it’s wrong to say that just one or two people should be overseas.”

**END TRANSCRIPT**

Overseas Posting

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Corporate Media Services e-Bulletins

Volume 1 Edition 6

Volume 1, Edition 6 – 25 July 2011

Media Training – Is it a waste of money?

Corporate Media Services e-BulletinsHaving spent 35 years as a journalist, now director of the specialist media training company Corporate Media Services, I read your article “Media Training really tells it like it isn’t“ with great interest.

The article by Leo D’Angelo Fisher starts by stating It’s the latest craze and everyone’s doing it: media training. Media training has become the latest must-have corporate fashion accessory.”

This may be a colourful way to begin a news item, but it is wrong. “Everyone’s doing it”? “Latest must-have corporate fashion accessory”? A small number of people from an organisation may be asked to do media training and I’ve never trained anyone who thinks it is a “must-have corporate fashion accessory.”

It’s almost as odd as his claim “Employees who undergo this “training” are so indiscriminately chosen that most are unlikely ever to face a journalist”. I run a business and deal with the business community on a daily basis. I’m yet to meet a media manager or training manager in any business or organisation who would waste money, from tight training budgets, to engage in pointless media training, or any pointless training for that matter.

Let’s be clear about this. There are basically two reasons why you would engage with the media. The first is to deliver information during a crisis. This is done to inform your media audiences about what you are doing to deal with the crisis, or what the public needs to do to assist. You also may need to protect your reputation. The second is to speak as an authority or expert, usually to project your company’s reputation or your own personal brand.

In short, media training should be framed to give participants the confidence to conduct a professional media interview in these situations. It should focus participants on the importance of delivering clear, concise and appropriate information. It should also discuss the importance of media deadlines and delivering this information in a timely manner.

There are other generalisations in the story. Mr D’Angelo Fisher says “The essence of much media training is that journalists are the enemy and the point of the training, in short, is schooling people in the art of evading journalists’ questions”, and “By the end of the day, the teams undergoing such training are convinced they can deal with any potential media firestorm”.

We are left trying to work out what exactly a media firestorm is, but we assume it is a situation where an organisation is the subject of intense media interest for some reason. Our company would never make such an extreme claim. Nor do we tell media training participants that journalists are the enemy or that people should evade journalist’s questions – quite the opposite. We encourage the building of a productive professional relationship with journalists.

Mr D’Angelo Fisher says “I have in years past taken the devil’s shilling and have conducted mock interviews for media trainers”. He says during these interviews, “harmless middle managers are treated like the worst corporate miscreants”. “The public affairs director of one company recalled putting some executives through a media training course conducted by a well-known television reporter from A Current Affair. During a no-holds-barred interview, one executive decided he could take no more and hurriedly left the room. The reporter chased after him yelling questions. As real-life scenarios go, it was pretty authentic: but what’s the point?”

I agree – what’s the point? That is not media training, that’s a circus. Who conducted this training? Did they have any training qualifications?

Competent media trainers respond to a brief that can include challenging the participants during interviews, but a fundamental of adult leaning is that any training needs to be delivered in an inclusive and supportive environment. Chasing people and yelling questions is not in that category. Mr D’Angelo Fisher would be wise to check the credentials and training protocols of media training organisations before offering his services for media training.

Mr DÁngelo Fisher claims, “Whatever media training is about, it’s not about improving the quality of exchanges between media and business”. Again he is wrong. Professional media training is totally about that.

Mr DÁngelo Fisher’s story fails to comply with one of the most basic rules of journalism – balance.

It appears Mr D’Angelo Fisher may have taken part in one or more unprofessional media training sessions, lifted some text from media training websites, then without interviewing any current qualified media trainers, proceeded to malign the entire industry – disappointing in a week when the media industry worldwide was under enormous scrutiny over standards.

Yes, in our experience there is an increased call for media training. Our clients tell us this is because they want their media training participants to understand why they need to deliver concise, clear, jargon free and acronym free comments to journalists, who are generally faced with deadline pressures. Our clients also tell us they are very concerned about the increase in inaccurate news items written by sloppy, unprofessional, unethical reporters who do no or little research and seem more interested in pushing their own agenda and creating sensationalism than reporting facts that are in the public interest.

I am a journalist who has formulated and conducted more than 1500 media training programs in Australia and the South Pacific. Mr DÁngelo Fisher’s story was unbalanced, inaccurate and full of generalisations. It falls well short of the high standards of the Australian Financial Review.

Doug Weller is Founder and Director of Corporate Media Services. His journalism roles have included reporting, presenting and editing positions for ABC radio and TV, in both Australia and Washington D.C. His teaching qualifications include seven years lecturing at the RMIT University School of Journalism. He holds a Certificate IV in Training and Assessment.

Make an enquiry now or call us on 1300 737 913 or +61 412 298 905

Corporate Media Services Reciprocal Links for Articles Events and Conferences

Articles Courses Events and Conferences

Corporate Media Services in Articles, Courses, Events and Conferences

Corporate Media Services Reciprocal Links for Articles Events and ConferencesCorporate Media Services has been involved in many different courses, events, workshops, seminars and conferences. Here we provide a list of some of the links where Corporate Media Services and Doug Weller we have been featured online.

AMA Tasmania – TasTalk Magazine Leadership and Media Training (2.6MB Download)
http://www.amatas.com.au/index.php?item=file&target=tastalk200610

AMA Victoria – Communications and Media Skills Conference
http://www.amavic.com.au/page/Media/Media_Releases/2007/Christine_Nixon_to_lead_media_skills_conference/

The 2nd Annual National Higher Education Communication Officers’ Conference 2012
http://www.iru.edu.au/media/30629/062012heco0612_q.pdf

Articles Base – New Media – Old Rules. How one quick quip can destroy your reputation
http://www.articlesbase.com/journalism-articles/new-media-old-rules-how-one-quick-quip-can-destroy-your-reputation-3639396.html

Australian Human Rights Commission Living Spirit Muslim Women and Human Rights Project
http://www.hreoc.gov.au/racial_discrimination/livingspirit/3.html

Australian National Parking Steering Group – Media Presentation
http://www.anpsg.com.au/files/2009workshop/presentations/COM_SERVICE_PROD-5476038-v1-ANPSG_Effective_Media_Relations.pdf

Courses Directory – lists courses available
http://www.coursesdirectory.com.au/courses-organisation%7C2882%7Ccorporate-media-services.php

Economic Development Australia Conference 2010
http://www.maynereport.com/images/2010/04/22-150HNKHSM00.pdf

Find Articles – Spin Doctors – Australian Business Intelligence
http://findarticles.com/p/articles/mi_hb4692/is_200706/ai_n25171602

First Post – News Blog
http://www.firstpost.com/topic/event/first-gulf-war-media-training-introduction-doug-weller-from-corporate-med-video-AFAKe46f4UI-75261-5.html

Funny Humour Clips – Doug’s video featured on this site
http://www.funnyhumorclips.net/yt/doug-weller-reads-7pm-abc-news-bulletin-1995/Q3EmI1viJ2c.html

GMA – Handling the Media
http://gmaa.asn.au/files/VIC%20BRB%20June%202006.htm

Government Communications Australia Conference 2012
http://www.govcomms.com.au/library/scripts/objectifyMedia.aspx?file=pdf/2/42.pdf&siteID=1&str_title=2012%20GCA%20Conference%20Program.pdf
http://wired.ivvy.com/event/5S6YBN/page/display/id/19

In the Black Digital – Inquisition by Media story quoting Doug Weller
http://www.itbdigital.com/opinion/2012/07/10/inquisition-by-media/

Institute of Public Administration Australia 2011 Critical Stakeholder Management Series
http://www.vic.ipaa.org.au/document/item/464

Melbourne University – Masterclass with Doug Weller
http://blogs.unimelb.edu.au/staffnews/page/3/

Public Relations Institute of Australia (PRIA)
PRIA – PR Media Training Doug Weller
http://www.pria.com.au/events/id/49430/title/PR%20Media%20Training
PRIA – Continuing Professional Education Public Relations Media Training
http://www.pria.com.au/sitebuilder/state/knowledge/asset/files/92/cpe2008flyer.pdf
PRIA – In the Glare of the Media Spotlight Training
http://www.pria.com.au/training/event/vic-in-the-glare-of-the-media-spotlight-public-relations-media-training
PRIA – Media Training
http://www.pria.com.au/events/id/184

RMIT University – PR Media Training Course for the School of Applied Communication
http://www.shortcourses.rmit.edu.au/brochure/200/s200047.pdf

Rural Councils Victoria (RCV) Mayors, Councillors and CEOs Forum 2012
http://www.ruralcouncilsvictoria.org.au/wp-content/uploads/RCV-Forum-16-May-2012-agenda_MMM_v.3.pdf

RVA Australia – Annual Conference of the Retirement Village Association

Short Courses Victoria CPE – PR Media Training
http://www.shortcourses.vic.gov.au/searchdisplay.asp?crs=229406&prv_id=496

The Transfer Station – Courses Listing
http://www.thetransferstation.com.au/hubs/corporate-media-services

Make an enquiry now or call us on 1300 737 913 or +61 412 298 905

Doug Weller

Doug Weller

Doug Weller

Director and Senior Media Trainer

Media Training Expert, Consultant, Educator, Strategic Adviser, Broadcaster and Journalist

Founder and Director of Corporate Media Services Pty Ltd

BA Journalism (Distinction) / Graduate – Australian Institute of Radio and Television Production

Certificate IV in Training & Assessment

Doug Weller is an Australian media training specialist.

Doug’s roles have included Bureau Chief, Executive Producer, Editor, Chief of Staff, National Reporter, National Television and Radio Presenter and Newsreader, ABC Washington Correspondent, ABC Canberra Correspondent and Lecturer in Journalism.

His skills, knowledge, networks and experience have been gathered from specialist media roles in Australia, America and the Asia Pacific Region representing broadcasters, state governments, corporate organisations, executive networks, statutory bodies, community enterprises, universities and training organisations.

His practical and driven approach, combined with extensive media insight has been utilised by Australian and international organisations. Doug’s expertise has helped clients effectively manage this fast moving, unpredictable and powerful medium that can easily ruin an individual or organisation’s reputation.

Doug constantly sources innovative ideas and techniques from his Australian and international connections across print, radio, television, online, social networks and new media outlets.

A strong supporter of the Australian media industry, Doug judges various awards and provides expert advice to several committees for higher education in the field of Journalism.

Doug imparts his knowledge and provides strategies and advice to empower people to successfully control their message and display calm, confident leadership when dealing with the media.

Career Highlights

ABC Correspondent – Washington D.C.
Television News Anchor – ABC First Edition
Political Reporter – National Press Gallery Canberra
Lecturer in Journalism – RMIT University
Ministerial Adviser – Queensland Government
Executive Producer – ABC Asia Pacific
National Reporter – ABC TV Sydney
Bureau Chief – AM/PM Programs (QLD)

Accreditation

2009 Certificate IV in Training and Assessment
1996 – 2008 Quill Awards Judge
Best New Speaker Award (Southern Region) – (TEC)
Resource Speaker Excellence Award – (TEC)

Foreign Training

1999 Vietnam Ho Chi Minh City TV – Presentation Skills Training
2001 Indonesia TVRI – Presentation Skills Training
2003 Indonesia Metro TV – Presentation Skills Training
2005 China The General Administration of Media and Publication
(GAMP) – Senior Management Training
2005 Indonesia TVRI – Presentation Skills Training
2006 Indonesia – IASTP 111 – Print Journalism Training Project

Memberships

Doug Weller is a Member of the Melbourne Press Club http://www.pressclubonline.com and is a Judge in the Annual Quill Awards

Doug Weller is listed on LinkedIn and welcomes connections
http://www.linkedin.com/in/douglasweller

Speakers List

Doug Weller is listed on

ICMI Speakers and Entertainers Bureau
http://www.icmi.com.au/Speaker/Media/Doug_Weller/Biography

Australian Speakers Bureau
http://www.australianspeaker.com/speaker767-Doug-Weller

External Training

Doug Weller teaches the PR Media Training Course for the School of Applied Communication for RMIT University http://www.shortcourses.rmit.edu.au/brochure/200/s200047.pdf in 2009

Photo Gallery

Doug Weller at 4KQ
Doug Weller Newsroom

Doug Weller Newsroom
Doug Weller Qantas
Doug Weller Inside Whitehouse
Doug Weller Inside Whitehouse
Doug Weller Airforce One

Doug Weller Studio

Doug Weller Press Room

Doug Weller First Edition

Doug Weller Helicopter Cockpit

Doug Weller ABC Helicopter

Make an enquiry now or call us on 1300 737 913 or +61 412 298 905

Our History

Corporate Media Services History

Corporate Media Services Our HistoryJournalist, Doug Weller, founded Corporate Media Services in 2005 after a distinguished career in journalism spanning more than 35 years.

Doug’s journalistic expertise and extensive insight into the operations of the media and presentation style are of great advantage to clients.

Experienced and knowledgeable Corporate Media Services’ trainers keep abreast of the changing media landscape and impart their skills and wisdom to clients through discussions about the media, media trends, practical exercises and personal experience.

Corporate Media Services clients include a number of leading commercial, educational and service organisations, both in the public and private sectors. You can read some of their testimonials, feedback and reviews here.

Make an enquiry now or call us on 1300 737 913 or +61 412 298 905