Media Training Requirements Snapshot | Vitamin Z
Thank you for taking the time to run through this questionnaire. It provides us both with an excellent basis from which to see if (and how) we can help you achieve your objectives which you said were to:
Based on the size of your organisation, having 51-100 employees, you’ll almost certainly have a dedicated media team to take care of the media functions your organisation requires. Of course these people will have media training and experience in many instances but as you know, ongoing professional development is crucial.
Overview of Roles
For most organisations of your size Media Communications are an essential part of doing business.
It’s your Media Communications people who are able to have a big impact on objectives like:
Corporate Media Services can offer tailored training for team members of all experience levels to help you harness the power of the media. The Media Communication Fundamentals course is specifically designed for Media Comms staff who need to be able to:
For most organisations of your size, a Media Spokesperson is important to your business.
Media Spokespeople pick up on the work your Media Communications team do and take you closer toward objectives like:
If you are directing resources to Media Communications, a trained Spokesperson can help you get more mileage from your investment.
Corporate Media Services can offer tailored Media Spokesperson training for team members of all experience levels who need to:
Media Savvy Executives
Given the size of your organisation, you most likely have a number of executives who deal with the media.
Media trained Executives are essential in organisations that are actively driving their media agenda, have a high profile or carry out important (and sometimes high-risk) operations. Journalists are increasingly seeking out Executives for comment and it’s their job to help achieve objectives like:
Corporate Media Services can offer tailored Executive Media training that can provide your senior staff with the skill and confidence to:
Crisis Media Officers
Not everyone will deal with Crisis Media situations, however they are certainly the most feared of all media interactions.
Generally, an organisation of your size will have trained some people in managing crisis media situations.
Trained Crisis Media officers are essential in organisations that may be exposed to difficult media situations. Your Crisis Media officers might also be your Spokespeople or trained Executives. The most important thing is that they have received appropriate training specific to handling (or even averting) a media crisis and they’re aware at all times of the risks your organisation faces or where a crisis might arise. Using their training, Crisis Media officers can play their part in achieving objectives like:
Unfortunately, the very nature of crisis media means that there is no time to train if you find yourself in one. If you’re unsure about your risk of a crisis media situation,talk to us.
Corporate Media Services can offer tailored Crisis Media Communications training that can provide your staff with the skill and confidence to:
Presenters & Public Speakers
Many organisations are now utilising Public Speaking and Presenting is a way to enhance proactive media and marketing efforts.
Effective speakers can help you achieve objectives like:
Corporate Media Services can offer tailored Public Speaking & Presentation Skills training that can provide your staff with the tools and confidence to:
Achieving your Media Goals
Today, an integrated media strategy is important in achieving many objectives, that’s why each of our training programs can be tailored to address each of the key media formats. You indicated you’d like to utilise the following:
Sounding good on radio is a learned skill and a radio interview is an experience unlike most other encounters with a journalist. A tailored Corporate Media Services training session will provide your people with a sound basis for making the most of radio; from crafting your messages to sounding great and even handling ‘shock jocks’ if necessary.
There’s no doubt television is one of the most powerful mediums for mass communication today. When training participants to utilise television, we focus on sounding good, looking good and staying on message. And because your people will be trained in a real-world environment where a television team comes to you, they’ll get to experience first-hand what that’s like and be able to focus on the message and not the nerves.
Whether you need to craft a great press release or deal with a press interview, the training you’ll receive will give your people everything they need to present the right message in the right way.
Few organisations can ignore social media and online media these days, yet many are not making the most of it. Dealing with online media is a relatively new discipline and requires specialist training. A tailored Corporate Media Services training will help you utilise real people power whilst safely navigating your way around common pitfalls and traps.
Effective PR really is about making the most of the media to drive your own agenda. Knowing what journalists want and how to get coverage for your message can be baffling but when you know how the industry works (in the words of real Journalists), promoting and managing your messages can become a reliable and valuable part of your overall marketing strategy.
Real-world training by experienced Journalists
The trainers at Corporate Media Services have extensive experience in both their profession and in adult learning, so they’re well-equipped to offer a training experience that’s as close to the real-world as possible and packed with valuable tools for participants of every level.
Are you ready to harness the power of the media and equip your people with the skills they need to shine in the spotlight?
We would love to help you with your media training requirements and work with you to tailor a training program or develop a strategy for your specific needs. We will be in touch shortly to say hello and see if we can assist you. In the meantime, if you have any questions or would like to move faster, please get in touch.