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Let’s

Start generating more positive media attention to further your organisations’ goals

BENEFIT FROM THE POWER OF THE MEDIA
DEVELOP CONCISE MEDIA MESSAGES
WRITE OUTSTANDING PRESS RELEASES
REACH THE RIGHT AUDIENCE
CONFIDENTLY HANDLE MEDIA ENQUIRY

Media Communication Fundamentals Training

Develop and communicate concise, effective messages that get the right people interested in your organisation, products or services and learn how to confidently work with journalists

Understanding the media

How the media operates

Why companies and organisations need to work with the media

Benefiting from the power of the media

Why different media outlets have different needs

Dealing with the media

What to do when the journalist calls

Do’s and don’ts when dealing with the media

Dangers of going ‘off the record’

Delivering media messages confidently and naturally

Taking control of media interviews

Conducting media interviews online

Looking and sounding professional during interviews

Appropriate tone and body language

Strategies for dealing with nerves

Dealing with difficult questions or issues

Handling questions you can’t answer

Getting what you want

Developing powerful media messages

The importance of concise, jargon-free message delivery

Ensuring your media messages connect with your target audience

Achieving your media objectives

Formulating media friendly ‘grabs’

Writing an effective media release

Media release distribution

Course snapshot

Duration

This program can be run over half a day (ideal for 1-3 people) or a full day (ideal for 6 people)

Location

To simulate ‘real life’ as much as possible, the program is conducted on site. Studio training can be arranged if necessary.

Suitable for

Communications staff
Marketing staff
Spokespeople
Potential Spokespeople

Pre-requisites

None

Ability to customise

This course is tailored to your requirements and the experience of the participants.

Plus… All participants have the opportunity to be filmed and you receive the ONLY version of the footage on USB to ensure complete confidentiality.

Are you ready to harness the power of the media?

We’re ready to help you. Let’s talk.

Call 1300 737 913

or +61 412 298 905

Send us an email

Click here to send an email

Submit an enquiry form

Click here to submit an emquiry

“One word – outstanding!”

April 17, 2016
Lenette Gear, Head of Operations Healthcare – Australian Unity
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 12:17:142016-04-17 12:17:14“One word – outstanding!”

“Absolutely brilliant. Very practical, fantastic content, very experienced presenters and professional delivery. A very worthwhile investment.”

April 17, 2016
Jessica Ridgeway, CEO – Epic Health
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 12:14:432016-04-17 12:14:43“Absolutely brilliant. Very practical, fantastic content, very experienced presenters and professional delivery. A very worthwhile investment.”

“Fantastic program, very useful and insightful.”

April 17, 2016
Dean Burgess, Director – Office of the Tasmanian Economic Regulator
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 11:35:252016-04-17 11:35:25“Fantastic program, very useful and insightful.”

“Excellent. Very good tools to take back into the professional arena.”

April 17, 2016
Leigh Dunn, General Manager – The GPT Group
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 11:34:422016-04-17 11:34:42“Excellent. Very good tools to take back into the professional arena.”

“Exemplary.”

April 17, 2016
J F Kelly, Program Director Cities – Grattan Institute
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 11:33:572016-04-17 11:57:18“Exemplary.”

“Professional trainers who clearly knew how to deliver.”

April 17, 2016
Superintendent Neil Paterson – Victoria Police
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 11:30:082016-04-17 11:30:08“Professional trainers who clearly knew how to deliver.”

“Fantastic program – I learnt a lot.”

April 17, 2016
David Brown, Executive Manager (Sales) – Siemens Healthcare
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 11:29:162016-04-17 11:30:33“Fantastic program – I learnt a lot.”

“Truly sensational and although challenging, I’d be very happy to do it again.”

April 17, 2016
Luca Cella, Marketing Manager – Beretta Australia
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 11:28:082016-04-17 11:28:09“Truly sensational and although challenging, I’d be very happy to do it again.”

“Excellent. I enjoyed and needed the practice. Doug and Milton were both fantastic and very helpful.”

April 17, 2016
Sally Scott, Partner – Hall and Wilcox Lawyers
https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png 0 0 corporatemediaservices https://www.corporatemediaservices.com.au/uploads/corporate-media-services1.png corporatemediaservices2016-04-17 09:06:592016-04-17 09:34:42“Excellent. I enjoyed and needed the practice. Doug and Milton were both fantastic and very helpful.”
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This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by

Award-winning, senior journalists

Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it.

To ensure our training programs are as realistic and effective as possible, you’re assured of…

  • World-class Experience

    Award winning senior journalists with solid reporting, editing and media program presenting experience in Australia and overseas.

  • LATEST CERTIFICATION

    Trainers with solid journalism backgrounds and Certificate IV Training and Assessment certified.

  • Proven adult learning techniques

    Multi-sensory adult training techniques cater for visual, auditory and kinesthetic (interactive) learning styles. Experiential learning is at the core of our training methodology.

  • Ongoing Industry Links

    Trainers who maintain their links with the media industry to remain cutting edge.

  • Latest Examples

    Constant monitoring of all media to ensure the latest media examples are used in training.

  • Latest Equipment

    Camera crews use TV news industry-standard Electronic News Gathering (ENG) cameras and units.

Doug Weller

Doug Weller

Karalee Katsambanis

Karalee Katsambanis

Brett Jenkin

Brett Jenkin

Caroline Davey

Caroline Davey

Milton Amezquita

Milton Amezquita

Rosalie de Ridder

Rosalie de Ridder

If you’d like to a tailored media training solution that will provide your people with solid skills and natural confidence, contact us today

Call 1300 737 913

or +61 412 298 905

Send us an email

Click here to send an email

Submit an enquiry form

Click here to submit an emquiry

More Training Courses

Media Communication Fundamentals Training

Executive Media Training

Media Spokesperson Training

Crisis Media Communications Training

Public Speaking & Presentation Skills Training

Not sure what kind of training you need?

GO TO QUESTIONNAIRE
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