Media Communication Fundamentals Training
Develop and communicate concise, effective messages that get the right people interested in your organisation, products or services and learn how to confidently work with journalists
Understanding the media
How the media operates
Why companies and organisations need to work with the media
Benefiting from the power of the media
Why different media outlets have different needs
Dealing with the media
What to do when the journalist calls
Do’s and don’ts when dealing with the media
Dangers of going ‘off the record’
Delivering media messages confidently and naturally
Taking control of media interviews
Conducting media interviews online
Looking and sounding professional during interviews
Appropriate tone and body language
Strategies for dealing with nerves
Dealing with difficult questions or issues
Handling questions you can’t answer
Getting what you want
Developing powerful media messages
The importance of concise, jargon-free message delivery
Ensuring your media messages connect with your target audience
Achieving your media objectives
Formulating media friendly ‘grabs’
Writing an effective media release
Media release distribution
Course snapshot
This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by
Award-winning, senior journalists
Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it.
To ensure our training programs are as realistic and effective as possible, you’re assured of…
