Posts

Doug Weller

Helping Journalists Get It Right

Doug ABC Helicopter 300x200px
By Doug Weller

When I began my media career in the mid 70’s as a cub reporter in Brisbane, the world of journalism seemed very scary.

Fronting up to the news room each morning to be given a complicated story to follow was a terrifying prospect.

Sometimes as a young reporter I started writing a news story without fully understanding the details of the issue.

The enormous pressure to meet the deadline was the main driving force.

As journalists mature into the job they quickly learn how to get their heads around complex information.

However, understanding the precise details of various topics can be challenging even for experienced journalists.

Later in my career I attended a media conference at a major Melbourne hospital. About 15 minutes into the media conference I leaned across to a colleague from another network and said, “Do you understand what these people are saying?” She looked at me and replied, “No, I can’t work it out.”

Many people make the mistake of believing the journalist understands their issue as much as they do.

Reporters, especially those new to the job, often need issues explained in detail so they can produce an item that their audience can understand.

The more a journalist understands your issue or news item, the more chance they have of getting it right.

Journalists do make mistakes when compiling news items. You can help reduce those mistakes by giving them clear background information and explaining the ins and outs of the story.

You may understand the history of a particular issue – the journalist often doesn’t.

A journalist with limited knowledge of an issue and under pressure to produce a news item to a precise deadline, can be a bad combination.

In my experience most journalists are doing a tough job in a tough environment and are trying to get the story right.

Allocating time to educate a journalist about your issues will help the entire communication process.

Informing and educating a journalist about an issue:

  • Clearly explain the history of the issue and where it currently stands – This is called a ‘backgrounder’
  • A ‘backgrounder’ can be done verbally – backed up by any relevant documentation, statistics and visual information
  • Refer journalists to resources such as web pages and social media sites

 Information Only

Any information presented on our website is of a general nature only and is not intended as a substitute for professional advice.

Further Assistance

If you want to know more about engaging with the media, contact Corporate Media Services for more information about our media training programs and services. Make an email enquiry now… or call 1300 737 913

Pages

Corporate Media Services Meet Our Team

Meet Our Team

 Meet Our Team

Corporate Media Services Team

Doug Weller

Doug Weller established Corporate Media Services in 2005. He has been a consultant media trainer since 1996. Doug brings to his training programs more than 35 years experience in journalism.

Doug Weller Profile Page

Caroline Davey

Caroline Davey is a highly effective communications professional with extensive experience working as a key on-air broadcaster and program producer with the ABC and SBS Radio.

Caroline Davey Profile Page

Rob Curtain is an experienced media trainer, senior journalist, academic and communications specialist.

Rob Curtain Profile Page

Karalee Katsambanis is an experienced journalist and dynamic media trainer. Karalee heads up our West Australian division and is based in Perth

Karalee Katsambanis Profile Page

Will Keston

Will Kestin is a highly experienced corporate executive with experience in leadership, industry and sector alignment, digital transformation, inclusion, disability and diversity, marketing and communication.

Will Kestin Profile Page

Neil Spark

Neil Spark is an experienced media trainer, senior media manager, marketing manager, and communications specialist. Based in Hobart, Neil heads up our Tasmanian division.

Neil Spark Profile Page

Milton Amezquita

Milton Amezquita will show you how to look professional on camera. He has extensive experience as a TV cameraperson, filmmaker, producer, editor and trainer.

Milton Amezquita Profile Page

Rosalie de Ridder

Rosalie de Ridder has extensive experience in the fields of media training and news gathering for both the Nine and Seven Networks.

Rosalie de Ridder Profile Page

Brett Jenkin

Brett Jenkin is our General Manager and is responsible for the day-to-day operation of Corporate Media Services and coordinates our team of trainers. He is the primary support for the Director and media trainers.

Brett Jenkin Profile Page