Crisis Media Communications Training
Learn how to develop and communicate messages that support your organisation in a crisis. Learn also how to deal with a media conference under pressure
Understanding the media
How the media operates during a crisis
How to benefit from the power of the media in a crisis
Journalists’ requirements during a crisis
The needs of different media outlets in a crisis
The importance of media protocols
Dealing with the media
Processes for when a journalist calls or arrives at your site
How to build relationships with journalists in a crisis
Do’s and don’ts when dealing with journalists in a crisis
How to develop holding statements and media messages
Updating messages under pressure
The importance of jargon-free messages
Media ‘grabs’ and ‘quotes’ and their importance
How to avoid straying from your areas or issues
The dangers of going ‘off the record’
Dealing with unexpected doorstops
How to choose a media point
Dealing with nerves
Dealing with difficult questions
Delivering crisis media statements
Conducting media conferences
Getting what you want
Preparing to engage the media in a crisis
Getting on the front foot quickly
Confidently maintaining control over your media messages and presence
Calmly handling difficult media situations
Delivering messages with confidence
Appropriate tone and body language
Staying on-message under pressure
Controlling interviews under pressure
Course snapshot
This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by
Award-winning, senior journalists
Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it.
To ensure our training programs are as realistic and effective as possible, you’re assured of…
