Media Spokesperson Training
Learn how to deliver concise, effective messages that help you to shine in the media spotlight
Understanding the media
How the media operates
Benefiting from the power of the media
Media ‘grabs’ and ‘quotes’ and their importance
Dealing with the media
Processes for when the journalist calls
Do’s and don’ts when dealing with journalists
Strategies for dealing with print, radio, television and digital journalists
Conducting media interviews online
How to develop media messages
The importance of jargon-free messages
The dangers of going ‘off the record’
Dealing with nerves
Dealing with difficult questions
The importance of media protocols
Getting what you want
How to put the focus where you want it
Getting the right message out there
Managing media and audience perception of your organisation
Positioning yourself as an expert
Employing the media to expand your reach
Building and protecting your reputation
Delivering messages confidently and naturally
Appropriate tone and body language
How to avoid straying from your areas or issues
Course snapshot
This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by
Award-winning, senior journalists
Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it.
To ensure our training programs are as realistic and effective as possible, you’re assured of…
