What works for one organisation won’t always work for another. It’s just how it is.

That’s why we believe it’s essential we get to know your requirements early on and then do the work to specifically tailor our knowledge into programs that are perfectly designed for you. Who you are, what you do, your current position, your goals and objectives, your opportunities and threats and the experience of your team are all important factors in designing your programs.

Not only will your people learn how the media industry works and how journalists operate, they’ll see past the theory and understand exactly how this knowledge applies to your organisation and their role.

The truth is that many people are scared of journalists and the media.

Overcoming this fear is a core part of the work we do in our trainings and that starts with giving people a taste of what they can expect in real life.

Gone are the days when media interviews were scheduled in studios, today, most of them happen on the fly. Radio, television and press journalists are all working out on the road, so that’s the way we do most of our training programs.

Each one is run by a highly experienced Journalist and Cameraman, with all the modern gear. And every participant has the chance to experience what a media encounter will be like in real life. For confidence, we believe this is critical.

Media today is multi-dimensional and a successful media team really needs to be confident and comfortable working across a range of media including radio, television, press, social and PR.

Our training programs cover each of these disciplines as it applies to each of the roles; Your communications team will learn how to utilise a range of media to boost your exposure and your spokespeople and executives will learn how to communicate effectively in each different setting.

Your people can only be as effective as your media strategy allows. If you already have a strategy in place, we’ll ensure it’s woven through the training programs we provide for you. And if you need to develop or refine your strategy, we’ll start there first and help you do it.

With a solid strategy and clear messages, your training programs can then be developed.

At the end of the day, you need your people to be confident, proactive and articulate in their capacity as part of your media team. And you want to be sure that the team as a whole is working effectively together on carrying out your media strategy.

What makes our training effective is outlined here in these essential elements but what underpins all that is depth of experience and training skill.

It’s one thing to be a Journalist, but something entirely different to be a trainer as well. The Corporate Media Services trainers are selected because they’re both. That means you get the knowledge you need delivered in a way that is easy to take in and learn.

Confidence building and empowerment are at the core of our media training philosophy. By providing a challenging but non-threatening learning experience, participants gain the maximum benefit from our media courses.

Afterall, the effectiveness of any training can only be judged by how well participants respond and grow.