Media Training Requirements Questionnaire

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Media Training Requirements |

Your Media Goals and Objectives

  • Get coverage (or more coverage) of our core messages
  • Become a ‘go-to’ authority on topics in our area of expertise
  • Generate interest in our organisation
  • Generate more business
  • Build or strengthen credibility, trust, respect or authority
  • Build or strengthen our positioning and brand
  • Maintain control over the perception of our organisation
  • Avoid bad press
  • Generate more opportunities for our people to be seen
  • Change the perception of our organisation

With these objectives in mind and considering your current media experience, let’s take a look at all the media functions in your organisation.

Your Team:

Communications & Marketing

Text if they don’t have them.
Text if they don’t have them but put anything at all down in their objectives.
Text if they don’t have them but said more coverage in their objectives as well.

Spokespeople

Text if they have spokesperson already. [/if 153]

Executives who handle sensitive issues or control media messages

Ambassadors

Public Speakers & Presenters

Crisis Media Response Crew

Recommended Training
Based on your objectives and analysis of your media resources, we would recommend the following training programs tailored for your organisation.
Communication Fundamentals Training – a bit about it would follow

Spokesperson Training – a bit about it would follow

Executive Media Training – a bit about it would follow

[if 168 not_equal=”None”or”Slim chance”]Crisis Media Training – a bit about it would follow[/if 168]