Media Training Requirements Snapshot | Vitamin Z

Thank you for taking the time to run through this questionnaire. It provides us both with an excellent basis from which to see if (and how) we can help you achieve your objectives which you said were to:

  • Get coverage (or more coverage) of our core messages
  • Become a ‘go-to’ authority on topics in our area of expertise
  • Generate interest in our organisation
  • Generate more business
  • Build or strengthen credibility, trust, respect or authority
  • Build or strengthen our positioning and brand
  • Maintain control over the perception of our organisation
  • Generate more opportunities for our people to be seen
  • Change the perception of our organisation
  • Avoid crises and negative press
  • Based on the size of your organisation, having 51-100 employees, you’ll almost certainly have a dedicated media team to take care of the media functions your organisation requires. Of course these people will have media training and experience in many instances but as you know, ongoing professional development is crucial.

    Overview of Roles

    Media Communications

    Media Communications

    For most organisations of your size Media Communications are an essential part of doing business.

    It’s your Media Communications people who are able to have a big impact on objectives like:

  • Getting coverage (or more coverage) of your core messages (you indicated your performance here could be improved);
  • Becoming a ‘go-to’ authority on topics in your area of expertise (you indicated your performance here could be improved);
  • Generating interest in your organisation (you indicated your performance here could be improved);
  • Building or strengthening your positioning and brand (you indicated your performance here could be improved)
  • Generating more opportunities for your people to be seen (you indicated your performance here could be improved)
  • Maintaining control over the perception of your organisation
  • Corporate Media Services can offer tailored training for team members of all experience levels to help you harness the power of the media. The Media Communication Fundamentals course is specifically designed for Media Comms staff who need to be able to:

  • Develop concise messages;
  • Write Outstanding Press Releases;
  • Reach the right audience; and
  • Confidently handle media enquiry.

    Click here to read more about the Media Communication Fundamentals Training.


  • Media Spokespeople

    Media Spokespeople

    For most organisations of your size, a Media Spokesperson is important to your business.

    Media Spokespeople pick up on the work your Media Communications team do and take you closer toward objectives like:

  • Getting coverage (or more coverage) of your core messages (you indicated your performance here could be improved);
  • Becoming a ‘go-to’ authority on topics in your area of expertise (you indicated your performance here could be improved);
  • Generating interest in your organisation (you indicated your performance here could be improved);
  • Building or strengthening your positioning and brand (you indicated your performance here could be improved)
  • Maintaining control over the perception of your organisation
  • Building or strengthening credibility, trust, respect or authority (you indicated your performance here could be improved)
  • Changing the perception of your organisation (you indicated your performance here could be improved)
  • Avoiding crises and negative press
  • If you are directing resources to Media Communications, a trained Spokesperson can help you get more mileage from your investment.

    Corporate Media Services can offer tailored Media Spokesperson training for team members of all experience levels who need to:

  • Present a strong image to the media;
  • Deliver precisely the message you want;
  • Confidently deal with journalists;
  • Promote your agenda; and
  • Deal with media effectively on the spot.
  • Click here to read more about our Media Spokesperson Training.


    Media-savvy Executives

    Media Savvy Executives

    Given the size of your organisation, you most likely have a number of executives who deal with the media.

    Media trained Executives are essential in organisations that are actively driving their media agenda, have a high profile or carry out important (and sometimes high-risk) operations. Journalists are increasingly seeking out Executives for comment and it’s their job to help achieve objectives like:

  • Getting coverage (or more coverage) of your core messages (you indicated your performance here could be improved);
  • Becoming a ‘go-to’ authority on topics in your area of expertise (you indicated your performance here could be improved);
  • Building or strengthening credibility, trust, respect or authority (you indicated your performance here could be improved)
  • Maintaining control over the perception of your organisation
  • Changing the perception of your organisation (you indicated your performance here could be improved)
  • Avoiding crises and negative press
  • Corporate Media Services can offer tailored Executive Media training that can provide your senior staff with the skill and confidence to:

  • Communicate from a position of strength;
  • Develop concise media messages;
  • Stay on message and in control;
  • Befriend the media; and
  • Turn reactive situations around.
  • Click here to read more about our Executive Media Training.

    Crisis Media Officers

    Crisis Media Officers

    Not everyone will deal with Crisis Media situations, however they are certainly the most feared of all media interactions.

    Generally, an organisation of your size will have trained some people in managing crisis media situations.

    Trained Crisis Media officers are essential in organisations that may be exposed to difficult media situations. Your Crisis Media officers might also be your Spokespeople or trained Executives. The most important thing is that they have received appropriate training specific to handling (or even averting) a media crisis and they’re aware at all times of the risks your organisation faces or where a crisis might arise. Using their training, Crisis Media officers can play their part in achieving objectives like:

  • Building or strengthening credibility, trust, respect or authority (you indicated your performance here could be improved)
  • Maintaining control over the perception of your organisation
  • Changing the perception of your organisation (you indicated your performance here could be improved)
  • Avoiding crises and negative press
  • Unfortunately, the very nature of crisis media means that there is no time to train if you find yourself in one. If you’re unsure about your risk of a crisis media situation,talk to us.

    Corporate Media Services can offer tailored Crisis Media Communications training that can provide your staff with the skill and confidence to:

  • Formulate appropriate messages for staff & media;
  • Take control of the situation;
  • Protect your reputation with well-framed messages;
  • Develop appropriate messages for all media types; and
  • Confidently handle door-stop interviews.
  • Click here to read more about our Crisis Media Communications Training.

    Presenters & Public Speakers

    Presenters & Public Speakers

    Many organisations are now utilising Public Speaking and Presenting is a way to enhance proactive media and marketing efforts.

    Effective speakers can help you achieve objectives like:

  • Getting coverage (or more coverage) of your core messages (you indicated your performance here could be improved);
  • Becoming a ‘go-to’ authority on topics in your area of expertise (you indicated your performance here could be improved);
  • Generating interest in your organisation (you indicated your performance here could be improved);
  • Generating more business (you indicated your performance here could be improved)
  • Building or strengthening credibility, trust, respect or authority (you indicated your performance here could be improved)
  • Building or strengthening your positioning and brand (you indicated your performance here could be improved)
  • Changing the perception of your organisation (you indicated your performance here could be improved)
  • Corporate Media Services can offer tailored Public Speaking & Presentation Skills training that can provide your staff with the tools and confidence to:

  • Formulate appropriate messages for staff & media;
  • Take control of the situation;
  • Protect your reputation with well-framed messages;
  • Develop appropriate messages for all media types; and
  • Confidently handle door-stop interviews.
  • Click here to read more about our Public Speaking & Presentation Skills Training.

    Achieving your Media Goals

    Today, an integrated media strategy is important in achieving many objectives, that’s why each of our training programs can be tailored to address each of the key media formats. You indicated you’d like to utilise the following:

  • Radio
  • Television
  • Press / Newspapers
  • Social media / online
  • PR
  • Sounding good on radio is a learned skill and a radio interview is an experience unlike most other encounters with a journalist. A tailored Corporate Media Services training session will provide your people with a sound basis for making the most of radio; from crafting your messages to sounding great and even handling ‘shock jocks’ if necessary.

    There’s no doubt television is one of the most powerful mediums for mass communication today. When training participants to utilise television, we focus on sounding good, looking good and staying on message. And because your people will be trained in a real-world environment where a television team comes to you, they’ll get to experience first-hand what that’s like and be able to focus on the message and not the nerves.

    Whether you need to craft a great press release or deal with a press interview, the training you’ll receive will give your people everything they need to present the right message in the right way.

    Few organisations can ignore social media and online media these days, yet many are not making the most of it. Dealing with online media is a relatively new discipline and requires specialist training. A tailored Corporate Media Services training will help you utilise real people power whilst safely navigating your way around common pitfalls and traps.

    Effective PR really is about making the most of the media to drive your own agenda. Knowing what journalists want and how to get coverage for your message can be baffling but when you know how the industry works (in the words of real Journalists), promoting and managing your messages can become a reliable and valuable part of your overall marketing strategy.

    Real-world training by experienced Journalists

    The trainers at Corporate Media Services have extensive experience in both their profession and in adult learning, so they’re well-equipped to offer a training experience that’s as close to the real-world as possible and packed with valuable tools for participants of every level.

    Are you ready to harness the power of the media and equip your people with the skills they need to shine in the spotlight?

    We would love to help you with your media training requirements and work with you to tailor a training program or develop a strategy for your specific needs. We will be in touch shortly to say hello and see if we can assist you. In the meantime, if you have any questions or would like to move faster, please get in touch.