| Course Code |
PT002 |
| Course Name |
Media Spokesperson Training |
| Course Brief Outline |
This course is designed to teach participants how all sectors of the media operate, what drives journalists and how to be an effective spokesperson. |
| Course Details |
Participants are taught skills to deal with journalists and other media representatives on the spot.
Participants will also be given the necessary skills to act as a spokesperson.
Participants will learn the following:
The Media
- How the media operates in Australia
- How to build confidence in dealing with the media
- How to benefit from the ‘power of the media’
- Journalists: what they want and need
- How journalists operate
- What to do when the journalist calls
- The do’s and don’ts of dealing with the media
- Why different media outlets have different needs
- How to build relationships with journalists
- Strategies for dealing with electronic media
- Strategies for dealing with print media
- Strategies for dealing with online media
- The dangers of going ‘off the record’
Your Message
- How to develop media messages
- How to stay ‘on-message’
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- The importance of not straying from your area/issues
Your Delivery
- How to deliver media messages with confidence
- How to deliver media messages naturally
- Why different media interviews require different strategies
- How to take control of a media interview
- How to take control of difficult media interviews
- How to look professional for TV interviews
- How to sound professional for radio interview
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- How to deal with questions you can’t answer
|
| Course Participants |
This course is designed for staff or individuals who have limited contact with the media, but may be called on to be a spokesperson. |
| Organisation Benefits |
Communicating effectively with the media will ensure your organisation’s focused and professional messages are understood and retained by your media audiences.
|
| Course Type |
Facilitator lead interactive and customised training caters for different skill levels and learning styles. |
| Location |
Selected training facilities in capital cities |
| Duration |
One day |
| Maximum Participants |
Six people - Small group numbers ensure a personalised training experience |
| Course Dates |
MELBOURNE 15 March 2012 Enrol here
Australian Institute of Management
181 Fitzroy Street St Kilda Victoria 3182
|
| Fees |
$1150 - lunch and refreshments included |
| Certificate of Completion |
Provided at the end of the course |
| Participant DVD |
To align with the expectations of the media industry, all interview workshop sessions are recorded and filmed by a certified TV news cameraperson so that each participant can receive a DVD of their own work (copies are not kept) |
| Confidentiality |
Confidentiality is assured. |
| Further Information |
Find out more information about our training - click here
or telephone 1300 737 913 |
