Media Spokesperson Training- Course Code PT002

Course Code PT002
Course Name Media Spokesperson Training
Course Brief Outline This course is designed to teach participants how all sectors of the media operate, what drives journalists and how to be an effective spokesperson.
Course Details Participants are taught skills to deal with journalists and other media representatives on the spot.

Participants will also be given the necessary skills to act as a spokesperson.

Participants will learn the following:

The Media
  • How the media operates in Australia
  • How to build confidence in dealing with the media
  • How to benefit from the ‘power of the media’
  • Journalists: what they want and need
  • How journalists operate
  • What to do when the journalist calls
  • The do’s and don’ts of dealing with the media
  • Why different media outlets have different needs
  • How to build relationships with journalists
  • Strategies for dealing with electronic media
  • Strategies for dealing with print media
  • Strategies for dealing with online media
  • The dangers of going ‘off the record’
Your Message
  • How to develop media messages
  • How to stay ‘on-message’
  • The importance of staying ‘on message’
  • The importance of concise message delivery
  • The importance of jargon-free message delivery
  • How to ensure your media messages reach your audience
  • How to ensure your media messages achieve your objective
  • ‘Media grabs’ or ‘quotes’ - why they are so important
  • The importance of not straying from your area/issues
Your Delivery
  • How to deliver media messages with confidence
  • How to deliver media messages naturally
  • Why different media interviews require different strategies
  • How to take control of a media interview
  • How to take control of difficult media interviews
  • How to look professional for TV interviews
  • How to sound professional for radio interview
  • How to look professional for a print media photograph
  • How to deal with nerves
  • How to deal with difficult questions or issues
  • How to deal with questions you can’t answer
Course Participants This course is designed for staff or individuals who have limited contact with the media, but may be called on to be a spokesperson.
Organisation Benefits Communicating effectively with the media will ensure your organisation’s focused and professional messages are understood and retained by your media audiences.

Course Type Facilitator lead interactive and customised training caters for different skill levels and learning styles.
Location Selected training facilities in capital cities
Duration One day
Maximum Participants Six people - Small group numbers ensure a personalised training experience
Course Dates MELBOURNE 15 March 2012 Enrol here
Australian Institute of Management
181 Fitzroy Street St Kilda Victoria 3182
Fees $1150 - lunch and refreshments included
Certificate of Completion Provided at the end of the course
Participant DVD To align with the expectations of the media industry, all interview workshop sessions are recorded and filmed by a certified TV news cameraperson so that each participant can receive a DVD of their own work (copies are not kept)
Confidentiality Confidentiality is assured.
Further Information Find out more information about our training - click here
or telephone 1300 737 913
Corporate Media Services Public Workshop Enrolment Form
Course:*
First Name:*
Last Name:*
Position:
Organisation:
Industry:
Address:
State:
Postcode:
Telephone:
Mobile Phone:
Work Email:*
Personal Email:
Dietary Requirements:
Special Requests:
How found out about course:
Payment Instructions:*
Charge to:
Receipt Required:
Copy to my email address:
 
 

 

Top of page  Back a page

Introduction to Corporate Media Services

Upcoming Public Workshops


MELBOURNE

Media Crisis Management
15/03/12


Media Spokesperson
18/04/12