| Course Code |
MT004 |
| Course Name |
Media Crisis Management Training. |
| Course Brief Outline |
The Media Crisis Management Training course is structured to give participants the skills and confidence to quickly, professionally and effectively communicate with journalists during a crisis. |
| Course Details |
Participants learn how the media and journalists operate when covering a crisis and what is required to professionally represent yourself and your organisation.
You will learn the following:
The Media
- How the media operates in a crisis
- How to confidently deal with the media in a crisis
- Journalists: what they want and need in a crisis
- How journalists operate in a crisis
- What to do when the journalist calls in a crisis
- The do’s and don’ts of dealing with the media under pressure
- Why different media outlets have different needs
- How to build relationships with journalists even in a crisis
- Strategies for dealing with electronic media
- Strategies for dealing with print media
- Strategies for dealing with online media
- The dangers of going ‘off the record’
Your Message
- How to develop media messages quickly
- How to stay ‘on-message’ under pressure
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- The importance of not straying from your area/issues
Your Delivery
- How to deal with a door-stop interview
- How to deliver a crisis media statement
- How to organise a media conference quickly
- How to deliver media messages with confidence under pressure
- How to deliver media messages naturally under pressure
- Why different media interviews require different strategies
- How to take control of pressured media interviews
- How to look professional for TV interviews under pressure
- How to sound professional for radio interviews under pressure
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- How to dea with questions you can’t answer
|
| Course Participants |
This course is designed for staff or individuals who have had some contact with the media and may be called on to be a spokesperson in more difficult crisis situations. |
| Organisation Benefits |
A crisis can hit a company or organisation at any time. The media will respond quickly to news of a crisis. It is essential that you and your staff also respond quickly and get your message across to the public and other 'stakeholders'. 'No comment' is not an option. |
| Course Type |
Facilitator lead interactive and customised training caters for different skill levels and learning styles. |
| Participant DVD |
To align with the expectations of the media industry, all interview workshop sessions are recorded and filmed by a certified TV news cameraperson so that each participant can receive a DVD of their own work (copies are not kept). |
| Confidentiality |
Confidentiality is assured. |
| Further Information |
Find out more information about our training - click here
or telephone 1300 737 913. |
