| Course Code |
MT003 |
| Course Name |
Media Spokesperson Training Advanced |
| Course Brief Outline |
This course is designed to teach participants how to handle instant media attention. Participants learn more advanced skills and are given the opportunity to practice more intense and difficult interview situations. |
| Course Details |
Participants are taught skills to deal with journalists and other media representatives on the spot.
Participants will also be given the necessary skills to act as a spokesperson in difficult situations.
The Media
- How to deal with the media under pressure
- How to benefit from the ‘power of the media’ even in difficult circumstances
- How journalists operate under pressure
- The do’s and don’ts of dealing with difficult media
- Why different media outlets have different needs
- How to build relationships with journalists under pressure
- Strategies for dealing with electronic media
- Strategies for dealing with print media
- Strategies for dealing with online media
- The dangers of going ‘off the record’
Your Message
- How to develop media messages quickly
- How to stay ‘on-message’ under pressure
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- The importance of not straying from your area/issues
Your Delivery
- How to deal with a door-stop interview
- How to deliver media messages under pressure
- Why different media interviews require different strategies
- How to take control of a media interview under difficult circumstances
- How to look professional for TV interviews under pressure
- How to sound professional for radio interviews under pressure
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- How to deal with questions you can’t answer
|
| Course Participants |
This course is designed for staff or individuals who have had contact with the media, and may be called on to be a spokesperson in more difficult situations. |
| Organisation Benefits |
Communicating effectively with the media will ensure your organisation’s focused and professional messages are understood and retained by your media audiences.
Well trained spokespeople can provide professional representation and deliver the right messages for your organisation, even under pressure. |
| Course Type |
Facilitator lead interactive and customised training caters for different skill levels and learning styles. |
| Participant DVD |
To align with the expectations of the media industry, all interview workshop sessions are recorded and filmed by a certified TV news cameraperson so that each participant can receive a DVD of their own work (copies are not kept). |
| Confidentiality |
Confidentiality is assured. |
| Further Information |
Find out more information about our training - click here
or telephone 1300 737 913 |
