| Course Code |
MT001 |
| Course Name |
Media Communication Fundamentals |
| Course Brief Outline |
This course is ideal for participants who have limited or no experience with the media and need to understand how the media operates, effectively communicate their messages in the media or start or expand a media or PR career. |
| Course Details |
Participants are given the skills to deal with journalists and other media representatives. Participants are taught how to offer limited comment and then redirect journalists to the appropriate media spokespeople. They will also be given the necessary skills to act as a spokesperson.
Particpants will learn the following:
The Media
- How the media operates in Australia
- Why companies and organisations need to deal with the media
- How to benefit from the ‘power of the media’
- What to do when the journalist calls
- Journalists - what they want and need
- The do’s and don’ts of dealing with the media
- Why different media outlets have different needs
- The dangers of going ‘off the record’
Your Message
- How to develop a media message
- The importance of concise, jargon-free message delivery
- How to develop a concise jargon-free message
- How to ensure your media messages reach your target audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- How to write an effective media release
- How to distribute a media release
Your Delivery
- How to deliver media messages with confidence
- How to deliver media messages naturally
- Why different media interviews require different strategies
- How to take control of a media interview
- How to look professional for TV interviews
- How to sound professional for radio interview
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- How to deal with questions you can’t answer
|
| Course Participants |
This course is designed for staff or individuals who have had limited contact with the media, but may be called on to be spokespeople or assist senior spokespeople in a supporting role. |
| Organisation Benefits |
Communicating effectively with the media will ensure your organisation’s messages are focused, delivered professionally, and retained by your audiences.
Reputations can be protected or recovered when the right messages are delivered in the right way.
You will learn how to promote your organisation or business using the media as a promotional tool. |
| Course Type |
Facilitator lead interactive customised training caters for different skill levels and learning styles. |
| Participant DVD |
To align with the expectations of the media industry, all interview workshop sessions are recorded and filmed by a certified TV news cameraperson so that each participant can receive a DVD of their own work (copies are not kept). |
| Confidentiality |
Confidentiality is assured. |
| Further Information |
Find out more information about our training - click here
or telephone 1300 737 913 |
