Media Training Courses
For today's managers and leaders, an ability to successfully communicate with the media and journalists is essential. Gain the skills you need through professional media training provided by Corporate Media Services.
|
Media Training Introduction Media Spokesperson Training Media Spokesperson Training Advanced Crisis Media/Critical Issues Management Training Public Courses |
We cover print, radio, television and online media |
|---|
Media Training Introduction - Course Code MT001
Media Training Introduction is recommended for staff or individuals who have had limited contact with the media, but may be called on to be spokespeople or assist senior spokespeople in a supporting role. The training is designed to teach participants how all sectors of the media operate and what drives journalists.
The participants are given control skills to deal with journalists and other media representatives on the spot. Participants are then taught how to offer limited comment and then redirect journalists to the appropriate media spokespeople. They will also be given the necessary skills to act as a spokesperson.
Particpants will learn the following:
The Media
- How the media operates in Australia
- Why companies and organisations need to deal with the media
- How to benefit from the ‘power of the media’
- What to do when the journalist calls
- Journalists - what they want and need
- The do’s and don’ts of dealing with the media
- Why different media outlets have different needs
- The dangers of going ‘off the record’
Your Message
- How to develop a media message
- The importance of concise, jargon-free message delivery
- How to develop a concise jargon-free message
- How to ensure your media messages reach your target audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- How to develop and effective media release
- How to distribute a media release
Your Delivery
- How to deliver media messages with confidence
- How to deliver media messages naturally
- Why different media interviews require different strategies
- How to take control of a media interview
- How to look professional for TV interviews
- How to sound professional for radio interview
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- Staying out of trouble – how to avoid questions you can’t answer or don’t wish to answer
Top of page
Media Spokesperson Training - Course Code MT002
The Media Spokesperson Training is structured to teach participants how all sectors of the media operate. We discuss the media and explain what drives journalists. Participants are then given the skills and confidence to effectively and professionally communicate with journalists in order to get their message across.
Customised training caters for different skill levels.
Participants will learn the following:
The Media
- How the media operates in Australia
- How to build confidence in dealing with the media
- How to benefit from the ‘power of the media’
- Journalists: what they want and need
- How journalists operate
- What to do when the journalist calls
- The do’s and don’ts of dealing with the media
- Why different media outlets have different needs
- How to build relationships with journalists
- Why those relationships are important
- Strategies for dealing with the electronic media
- Strategies for dealing with the print media
- Strategies for dealing with online or new media
- The dangers of going ‘off the record’
Your Message
- How to develop media messages
- How to stay ‘on-message’
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- The importance of not straying from your area/issues
Your Delivery
- How to deliver media messages with confidence
- How to deliver media messages naturally
- Why different media interviews require different strategies
- How to take control of a media interview
- How to take control of difficult media interviews
- How to look professional for TV interviews
- How to sound professional for radio interview
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- Staying out of trouble – how to avoid questions you can’t answer or don’t wish to answer
Media Spokesperson Training Advanced - Course Code MT003
This is the next level of Media Spokesperson Training. Participants learn more advanced skills and have an opportunity to practice more intense and difficult situations in realistic simulations.
Customised training caters for different skill levels. Participants will learn the following:
The Media
- How to deal with the media under pressure
- How to benefit from the ‘power of the media’ even in difficult circumstances
- How journalists operate under pressure
- The do’s and don’ts of dealing with difficult media
- Why different media outlets have different needs
- How to build relationships with journalists under pressure
- Why those relationships are important
- Strategies for dealing with the electronic media
- Strategies for dealing with the print media
- Strategies for dealing with online or new media
- The dangers of going ‘off the record’
Your Message
- How to develop media messages quickly
- How to stay ‘on-message’ under pressure
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- The importance of not straying from your area/issues
Your Delivery
- How to deal with a door-stop interview
- How to deliver media messages under pressure
- Why different media interviews require different strategies
- How to take control of a media interview under difficult circumstances
- How to look professional for TV interviews under pressure
- How to sound professional for radio interviews under pressure
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- Staying out of trouble – how to avoid questions you can’t answer or don’t wish to answer
Crisis Media/Critical Issues Management Training - Course Code MT004
A crisis can hit a company or organisation at any time. The media will respond quickly to news of a crisis. It is essential that you and your staff also respond quickly and get your message across to the public and other 'stakeholders'.
'No comment' is not an option. The Crisis Media/Critical Issues Management Training is structured to give you the skills and confidence to quickly, professionally and effectively communicate with journalists during a crisis.
Participants learn how the media and journalists operate when covering a crisis and what is required to professionally represent yourself and your organisation. You will learn the following:
The Media
- How the media responds to a crisis
- How to confidently deal with the media in a crisis
- Journalists: what they want and need in a crisis
- How journalists operate in a crisis
- What to do when the journalist calls in a crisis
- The do’s and don’ts of dealing with the media under pressure
- Why different media outlets have different needs
- How to build relationships with journalists even in a crisis
- Why those relationships are important
- Strategies for dealing with the electronic media
- Strategies for dealing with the print media
- Strategies for dealing with online or new media
- The dangers of going ‘off the record’
Your Message
- How to develop media messages quickly
- How to stay ‘on-message’ under pressure
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ - why they are so important
- The importance of not straying from your area/issues
Your Delivery
- How to deal with a door-stop interview
- How to deliver a crisis media statement
- How to organise a media conference quickly
- How to deliver media messages with confidence under pressure
- How to deliver media messages naturally under pressure
- Why different media interviews require different strategies
- How to take control of pressured media interviews
- How to look professional for TV interviews under pressure
- How to sound professional for radio interviews under pressure
- How to look professional for a print media photograph
- How to deal with nerves
- How to deal with difficult questions or issues
- Staying out of trouble – how to avoid questions you can’t answer or don’t wish to answer
Public Courses
Corporate Media Services conducts Media Training courses ranging from the Media Communication Fundamentals course for beginners through to the Advanced Media Spokesperson course.
The number of positions in each course is strictly limited to ensure the best learning outcomes for participants and a personalised training experience. All courses include interactive workshops and interview sessions that will give you the skills and knowledge to deal successfully with journalists and the media.
The next course - 'Media Communication Fundamentals' is scheduled for Friday 13th August in Melbourne.
Download PDF brochure (107 KB): Media Communication Fundamentals Course
Our Training Philosophy
Our Approach
Corporate Media Services' objective is to provide interactive media training that is realistic and informative. Our practical approach to training applies realistic scenarios to prepare participants to effectively manage their own real life media situations.
All Corporate Media Services' trainers are experienced professionals who have recently worked in the media industry. They provide a fresh perspective and possess up-to-date media and communication skills.
Confidence building and empowerment of the participants are at the core of our media training philosophy.
All Corporate Media Services' courses are based on adult learning principles. We foster and promote an inclusive learning environment for participants from various backgrounds.
We also include multi-sensory learning techniques to cater for visual, auditory and kinesthetic (or interactive) learning styles.
Customisation
Corporate Media Services training programs are designed to suit a variety of training requirements. Our three core training options can be customised to suit any specific requirements that you or your organisation may have.
These options apply to all of our media training and media services. The options can be adapted for half-day, full-day or multi-day programs.
Training can be conducted at the client's premises or at other locations as arranged.
Corporate Media Services' trainers conduct all interviews in 'realistic environments'. This ensures participants gain the necessary skills to deal with journalists in the 'real media world'. Media training covers print, radio, television and online.
Confidentiality
Total confidentiality is assured. All Corporate Media Services' trainers sign a strict confidentiality agreement before each training program to ensure nothing of a private or confidential nature is discussed outside the training room.
What is discussed in the training room, stays in the training room.
Find out more information about our training
To find out more information about our professional and confidential media training please contact us.