Media Services

Corporate Media Services provides a range of professional and confidential Media Services.

Media Consulting Media Strategy Development Public Relations Consulting Communication Skills Training Public Speaking Presentation Skills Training Conference Presentations Guest Speaking Find out more information about our services	Expert Media Services

Media Consulting

For many organisations, managers and leaders the media can seem complex, confusing and even threatening.

Our Media Consulting allows us to understand your business and your media needs. We learn about you, your organisation and your issues.

We then give you advice that helps you understand what you can do about your media situation; both its implications and consequences.

This may lead to developing a media strategy or undergoing training. Either way, we will prepare a written summary that you can study with your colleagues.

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Media Strategy Development

In order to communicate effectively with and through the media, you must have a clear strategy.

Your objectives must be focused and clear. You must know why you wish to communicate with journalists and the media and how it will advantage you and your organisation.

A Media Strategy is your road map to media success. Corporate Media Services can develop a media strategy that works for you and your organisation.

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Public Relations Consulting

Public Relations Consulting services include:

Media Management
Media Relationship Development
Product and Event Launches
Media Release Development and Distribution
Media Kit Development
Public Relations Consultations

Corporate Media Services is proud to have provided advisory and teaching support to the RMIT University Public Relations Division since 2000. This has included contributions to public relations short courses, including the Public Relations Certificate.

Some of the areas covered in these public relations programs include:

The role public relations plays in dealing with the media
The best way to build relations with the media
The best way to deal with the media in proactive and reactive situations
How to build your confidence in dealing with the media
How to conduct media interviews professionally

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Communication Skills Training

How many times have you left a meeting or presentation and thought "What was all that about?"

Can your staff effectively communicate with your clients and their colleagues?

Many people make simple and fundamental mistakes in trying to communicate with staff, clients and stakeholders.

Communication Skills Training is structured to give participants the skills to effectively and confidently communicate their message. You will learn the following:

Understanding how to effectively communicate
How to assess and define your objective
How to assess your audience
Understanding the importance of preparation
The importance of using 'jargon free', easy-to-understand language
The power of visual communication

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Public Speaking Presentation Skills Training

Many people rate Public Speaking as the thing they fear the most. However, in today's business world, public speaking and an ability to deliver professional and dynamic presentations is essential.

The Presentation Skills Training gives participants the tools to improve their public speaking and presentation skills. The training aims to improve confidence and presentation impact.

Public speaking and presentations should be enjoyed and embraced, not feared. You will learn the following:

Your Presentation

How to create an effective presentation
How to deliver an effective and interesting presentation
How to take control of your presentation
Understanding the importance of preparation
Understanding adult learning techniques
How to deal with nerves

Your Message

How to get your message across
Understanding the power of effective communication
How to achieve verbal and visual impact
The importance of listening
The impact of body language
The importance of the right body language
The importance of the right tone
The importance of using jargon-free language
The importance of asking 'open questions'
How to focus on your key points
How to 'bridge' to your key points

Your Audience

How to assess your audience
How to engage your audience
How to assess and define your objective
The importance of keeping to time
The cost to you of poor communication
The dangers of assuming
How to leave a lasting impression
How to have lasting impact

Frequently Asked Questions About Public Speaking and Presentations

Q How long is too long for a presentation?
A Research has shown that the average participant begins to lose concentration after 7 minutes. Keep your presentation short and sharp, ask questions and wait for the audience to answer. Use props that illustrate your topic.

Q Should I personalise my presentation?
A Yes. Understand your audience. Make sure the presentation is relevant. While you are preparing your presentation you should be asking yourself “Who is my audience” “What is my objective”. Customising the presentation, or making it personal for the audience, reinforces their learning. You want to audience to hear your presentation, but also learn from it and retain the information you have imparted.

Q Timing?
A It is essential you get this right. Stick to your allotted time. Make sure you have timed your presentation beforehand to ensure you don’t go over time. If you go over time you may be asked to finish before you are ready. If you go under time people may feel short-changed.

Q What if I am nervous?
A Extra preparation here is essential. Take the heat off yourself by involving the audience early. Short video clips or overheads can take the focus off you at any time. Take deep breaths before you speak and don’t rush - the audience isn’t going anywhere. Speak Slowly. Don’t be concerned if you make a mistake or trip over a word, just keep going like nothing happened. Rehearse!!

Q Can I pause during my presentation?
A Yes. This is not only a very effective way of getting audience attention it also allows you to gather your thoughts. What seems like a long pause for you, will probably only be very brief.

Q Where do I look during the presentation?
A Try to make eye contact with as many as people as possible, but don’t get distracted by your audience.

Q Equipment and venue?
A Don’t sabotage yourself by being unaware of the type of equipment you will be using during your presentation. Arrive early and become familiar with all the equipment, layout of the room and presentation areas. Inform the AV staff of your requirements. If possible, do a rehearsal at the venue.

Q What do I wear?
A You want people to take notice of your presentation, not your outfit. Wear plain but professional clothes. Very bright colours or unusual bright patterns can distract participants.

Q What apparel should I avoid?
A You should avoid heavy bulky jackets, large scarfs or wraps and materials that allow light to shine through. Avoid anything too low cut, distracting or untidy. Avoid big and bulky pieces of jewellery.

Q How do I finish off?
A Recap. Make sure everyone hears your main points again. “Let me finish on this very important note...” Or “In summary, the three things I’d like you to remember from today are…”

Q Should I stay at the end of my presentation?
A Yes. Those who really enjoyed your presentation may want to chat afterwards. These are the people who were really impressed with you and what you had to say. They may need to ask more questions. Make sure you have time to stay and chat to these people after your presentation.

Q Should I hand out a copy of my presentation afterwards?
A Yes. But keep your notes concise, no waffling. If possible, retain some of the detail from your presentation and ad-lib, so people will listen to you, rather than read your presentation while you are speaking.

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Conference Presentations

These are lively, interactive, multi-media presentations which explain what drives the media and journalists.

They are suitable for conferences of any size, in any location around the world (some notice may be required).

The Conference Presentations are so well received that, many organisations now include them as a regular conference feature.

Media workshops can be included as part of a conference presentation package to add a more intensive practical element. You will learn the following:

Understanding the media and journalists
Using the media to gain maximum benefit
How to increase confidence in dealing with the media
How to remain calm and look and sound professional
How to prepare for media interviews

We have presented at the following conferences:

Date	Conference Details	Location	Topic	Presenter
30 April 10	City of Greater Dandenong - Management Conference	Cape Schank Resort	Handling and Using the Media	Doug Weller
23 April 10	Economic Development Australia Victoria Chapter - 'Cutting Through the Noise'	Moonee Valley Racecourse Victoria	Using and Handling the Medi	Doug Weller
27-28 Mar 10	Deakin University –The Deakin Business School	Deakin Management Centre, Waurn Ponds, Australia	How To Communicate Effectively With The Media In A Crisis	Doug Weller
30 Oct 09	City of Melbourne - Australian National Parking Workshop	City of Melbourne Council Chambers	Handling and Using the Media	Karalee Tilvern
25-26 July 09	Municipal Association of Victoria - Councillor Development Conference	Novotel Forest Resort Creswick Vic	Snake in the Grass: Managing the Media before it manages you	Doug Weller
8-9 April 09	Deakin University –The Deakin Business School	Deakin Management Centre, Waurn Ponds, Australia	How To Communicate Effectively With The Media In A Crisis	Doug Weller
26 Mar 09	Municipal Association of Victoria	CBD Melbourne	How To Communicate Effectively With The Media In 2009	Doug Weller
5 Mar 08	The Australian Society for Media Research	Royal Children's Hospital, Melbourne, Australia	Getting Your Message Across In The Media	Doug Weller
1-4 June 08	Retirement Villages Association of New Zealand Annual Conference - Emerging into the Sunshine	Hyatt Regency Resort, Coolum, Queensland, Australia	Dealing With The Media And Staying Credible	Doug Weller
18-19 Mar 08	Deakin University –The Deakin Business School	Deakin Management Centre, Waurn Ponds, Australia	How To Deal With The Media In A Crisis	Doug Weller
31 Jan 08	CMSF 2008 – Super ‘Shaping the Nation for the Future’	Brisbane Convention & Exhibition Centre, Brisbane Australia	How To Deal With The Media In A Crisis	Doug Weller
14 Nov 07	AdvantAge07	The Grand Hyatt, Melbourne, Australia	The Media- Controlling It/ Using It	Doug Weller
16 July 07	Australian Medical Association – Leadership & Media	Melbourne, Australia	How To Get Your Message Across In The Media	Doug Weller
25 May 07	Aged Care QLD	Caloundra, Queensland, Australia	Communicating With The Media	Doug Weller
8-9 Feb 07	The Alfred Hospital	Melbourne, Australia	How To Get Your Message Across In The Media	Doug Weller
22-23 Mar 07	Deakin University –The Deakin Business School	Deakin Management Centre, Waurn Ponds, Australia	How To Deal With The Media In A Crisis	Doug Weller & Karalee Tilvern
28 Aug 05	Australian Professional Products Association	Sydney Convention Centre, Sydney, Australia	Communicating With The Media	Doug Weller

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Guest Speaking

Corporate Media Services is regularly invited to be a part of corporate and business events and media information sessions.

If you would like us to provide a guest speaker, be part of a panel or provide a more formal presentation to your group, please contact us with your request. Special rates are available for not for profit organisations.

The following is a summarised list of our Guest Speaking engagements. For confidentiality reasons, not all organisation names are listed.

Date	Guest Speaking Details	Location	Topic	Presenter
5 June 10	Public Relations Certificate	RMIT University, Melbourne, Australia	How The Media Works; Media Language; Media Conferences Media Contacts; Media Events; Print, Radio,TV	Doug Weller
13 May 10	The Executive Conneciton	Sydney, Australia	Handling and Using the Media	Doug Weller
12 May 10	The Executive Connection	Sydney, Australia	Handling and Using the Media	Doug Weller
4 May 10	The Executive Connection	Sydney, Australia	Handling and Using the Media	Doug Weller
10 Feb 10	RMIT & Design Victoria Professional Development Program	Geelong, Victoria, Australia	Designing a Media Relations Policy	Doug Weller
26 Nov 09	RMIT & Design Victoria Professional Development Program	Melbourne, Victoria Australia	Designing a Media Relations Policy	Doug Weller
6 Nov 09	The Executive Connection	Bowral, NSW, Australia	Handling and Using the Media	Doug Weller
2 July 09	The Executive Connection	Adelaide, South Australia	Handling and Using the Media	Doug Weller
7 May 09	Municipal Association of Victoria - Councillor Induction Program	Melbourne, Victoria, Australia	Media and Communication Fundamentals	Doug Weller
6 May 09	Municipal Association of Victoria - Councillor Induction Program	Ballarat, Victoria, Australia	Media and Communication Fundamentals	Doug Weller
5 May 09	Municipal Association of Victoria - Councillor Induction Program	Wangaratta, Victoria Australia	Media and Communication Fundamentals	Doug Weller
4 May 09	Municipal Association of Victoria - Councillor Induction Program	Sale, Victoria, Australia	Media and Communication Fundamentals	Doug Weller
3 May 09	Municipal Association of Victoria - Councillor Induction Program	Oakleigh, Victoria, Australia	Media and Communication Fundamentals	Doug Weller
1 May 09	Municipal Association of Victoria - Councillor Induction Program	Warrnambool, Victoria, Australia	Media and Communication Fundamentals	Doug Weller
18 Oct 08	Continuing Professional Education PR - Media Training	RMIT University, Melbourne, Australia	Dealing With The Media With Confidence	Doug Weller
7 Oct 08	Graduate Diploma (Public Relations)	RMIT University, Melbourne, Australia	How To Deal With Journalists	Doug Weller
13 Sept 08	Public Relations Certificate	RMIT University, Melbourne, Australia	How The Media Works; Media Language; Media Releases; Media Conferences, Contacts, Events; Print, Radio, TV	Doug Weller
14 Aug 08	The Executive Connection	Sydney, Australia	The Media - Controlling It/Using it	Doug Weller
9 Aug 08	Continuing Professional Education PR - Media Training	RMIT University, Melbourne, Australia	How The Media Works; Media Language; Media Releases; Media Conferences; Media Contacts; Media Events; Print, Radio,TV	Doug Weller
31 May 08	RMIT – Public Relations Certificate	RMIT University, Melbourne, Australia	Media Relations – How To Conduct A Media Conference	Doug Weller
24 May 08	RMIT – Public Relations Certificate	RMIT University, Melbourne, Australia	Media Relations - Radio	Doug Weller
6 May 08	RMIT – Public Relations Certificate	RMIT University, Melbourne, Australia	Media Relations - TV	Doug Weller
15 April 08	The Executive Connection	Brisbane, Australia	The Media - Controlling It/Using It	Doug Weller
6 Oct 07	RMIT – Public Relations Certificate	RMIT University, Melbourne, Australia	TV Workshop	Doug Weller
22 Sept 07	RMIT – Public Relations Certificate	RMIT University, Melbourne, Australia	TV Workshop	Doug Weller
15 Sept 07	RMIT	RMIT University, Melbourne, Australia	Media Relations – Radio	Doug Weller
28 Aug 07	RMIT	RMIT University, Melbourne, Australia	Media Relations - TV	Doug Weller
19 Aug 07	The Executive Connection	Sydney, Australia	The Media - Controlling It/Using It	Doug Weller
2 June 07	Continuing Professional Education PR - Media Training	RMIT University, Melbourne, Australia	How The Media Works; Media Language; Media Releases; Media Conferences; Media Contacts; Media Events; Print, Radio, TV	Doug Weller
24 May 07	The Executive Connection	Adelaide, Australia	The Media - Controlling It/Using It	Doug Weller
12 May 07	RMIT	RMIT University, Melbourne, Australia	Media Relations - TV	Doug Weller
05 May 07	RMIT	RMIT University, Melbourne, Australia	Media Relations – Radio	Doug Weller
17 April 07	RMIT	RMIT University, Melbourne, Australia	Media Relations – How To conduct A Media Conference	Doug Weller

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Find out more information about our services

To find out more information about our professional and confidential media services please contact us.