Media Spokesperson Training
/by corporatemediaservicesMedia Spokesperson Training
Learn how to deliver concise, effective messages that help you to shine in the media spotlight
Understanding the media
How the media operates
Benefiting from the power of the media
Media ‘grabs’ and ‘quotes’ and their importance
Dealing with the media
Processes for when the journalist calls
Do’s and don’ts when dealing with journalists
Strategies for dealing with print, radio, television and digital journalists
Conducting media interviews online
How to develop media messages
The importance of jargon-free messages
The dangers of going ‘off the record’
Dealing with nerves
Dealing with difficult questions
The importance of media protocols
Getting what you want
How to put the focus where you want it
Getting the right message out there
Managing media and audience perception of your organisation
Positioning yourself as an expert
Employing the media to expand your reach
Building and protecting your reputation
Delivering messages confidently and naturally
Appropriate tone and body language
How to avoid straying from your areas or issues
Course snapshot
This program can be run over half a day (ideal for 1-3 people) or a full day (ideal for 6 people)
To simulate ‘real life’ as much as possible, the program is conducted onsite or online.
Spokespeople
Potential Spokespeople
None.
This course is tailored to your requirements and the experience of the participants.
Plus… All participants have the opportunity to experience simulated media interviews.
Are you ready to harness the power of the media?
We’re ready to help you. Let’s talk.
“One word – outstanding!”
“Absolutely brilliant. Very practical, fantastic content, very experienced presenters and professional delivery. A very worthwhile investment.”
“Fantastic program, very useful and insightful.”
“Excellent. Very good tools to take back into the professional arena.”
“Exemplary.”
“Professional trainers who clearly knew how to deliver.”
“Fantastic program – I learnt a lot.”
“Truly sensational and although challenging, I’d be very happy to do it again.”
“Excellent. I enjoyed and needed the practice. Doug and Milton were both fantastic and very helpful.”
This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by
Award-winning, senior journalists
Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it. To ensure our training programs are as realistic and effective as possible, you’re assured of…
World-class Experience
Award winning senior journalists with solid reporting, editing and media program presenting experience in Australia and overseas.
LATEST CERTIFICATION
Trainers with solid journalism backgrounds and Certificate IV Training and Assessment certified.
Proven adult learning techniques
Multi-sensory adult training techniques cater for visual, auditory and kinesthetic (interactive) learning styles. Experiential learning is at the core of our training methodology.
Ongoing Industry Links
Trainers who maintain their links with the media industry to remain cutting edge.
Latest Examples
Constant monitoring of all media to ensure the latest media examples are used in training.
Latest Equipment
Camera crews use TV news industry-standard Electronic News Gathering (ENG) cameras and units.
If you’d like to a tailored media training solution that will provide your people with solid skills and natural confidence, contact us today
More Training Courses
Media Spokesperson Training
Learn how to deliver concise, effective messages that help you to shine in the media spotlight
Understanding the media
How the media operates
Benefiting from the power of the media
Media ‘grabs’ and ‘quotes’ and their importance
Dealing with the media
Processes for when the journalist calls
Do’s and don’ts when dealing with journalists
Strategies for dealing with print, radio, television and digital journalists
Conducting media interviews online
How to develop media messages
The importance of jargon-free messages
The dangers of going ‘off the record’
Dealing with nerves
Dealing with difficult questions
The importance of media protocols
Getting what you want
How to put the focus where you want it
Getting the right message out there
Managing media and audience perception of your organisation
Positioning yourself as an expert
Employing the media to expand your reach
Building and protecting your reputation
Delivering messages confidently and naturally
Appropriate tone and body language
How to avoid straying from your areas or issues
Course snapshot
This program can be run over half a day (ideal for 1-3 people) or a full day (ideal for 6 people)
To simulate ‘real life’ as much as possible, the program is conducted onsite or online.
Spokespeople
Potential Spokespeople
None.
This course is tailored to your requirements and the experience of the participants.
Plus… All participants have the opportunity to experience simulated media interviews.
Are you ready to harness the power of the media?
We’re ready to help you. Let’s talk.
or +61 412 298 905
“One word – outstanding!”
“Absolutely brilliant. Very practical, fantastic content, very experienced presenters and professional delivery. A very worthwhile investment.”
“Fantastic program, very useful and insightful.”
“Excellent. Very good tools to take back into the professional arena.”
“Exemplary.”
“Professional trainers who clearly knew how to deliver.”
“Fantastic program – I learnt a lot.”
“Truly sensational and although challenging, I’d be very happy to do it again.”
“Excellent. I enjoyed and needed the practice. Doug and Milton were both fantastic and very helpful.”
This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by
Award-winning, senior journalists
Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it. To ensure our training programs are as realistic and effective as possible, you’re assured of…
World-class Experience
Award winning senior journalists with solid reporting, editing and media program presenting experience in Australia and overseas.
LATEST CERTIFICATION
Trainers with solid journalism backgrounds and Certificate IV Training and Assessment certified.
Proven adult learning techniques
Multi-sensory adult training techniques cater for visual, auditory and kinesthetic (interactive) learning styles. Experiential learning is at the core of our training methodology.
Ongoing Industry Links
Trainers who maintain their links with the media industry to remain cutting edge.
Latest Examples
Constant monitoring of all media to ensure the latest media examples are used in training.
Latest Equipment
Camera crews use TV news industry-standard Electronic News Gathering (ENG) cameras and units.
If you’d like to a tailored media training solution that will provide your people with solid skills and natural confidence, contact us today
or +61 412 298 905